I caught myself at it again!

Trying to follow the RULES of online marketing!

But luckily I caught myself early and found the sweet-spot between SOUL and STRATEGY.

Because it gets to be BOTH / AND…

I got inspired to start growing my Instagram and took a course.

I chose a font and pretty colours

I chose a filter

To make my posts consistent

But they all look the fucking same!

Boring!

And the real me’s hiding behind the filter

And I’m not consistent
.
And I’m sure as hell not fucking boring!

I live #unfuckingfiltered !

I BRING the crazy!

And I’m BACK

Sorry for trying to fit in and give the wrong impression!

THIS is me

AND I still get to create scroll-stopping posts!

By BEING me.

UN. FUCKING. FILTERED.

I’m keeping the brand colours!

I’m keeping a consistent font. Because I like them.

I’m keeping the cool #Hashtag strategy because I want to GROW.

I’m keeping the #DailySoulSlap cos it’s genius!

I’m DITCHING the filter that hid me and made my photos all look the same.

I’m DITCHING a 50/50 branded image / raw image strategy that would give me a pretty grid!

Because that’s just not necessarily how I BE and I can’t bear having to do one thing when my natural expression is another.

The parts I’m bringing in that are pure ME are;

The sweary titles I just SAY naturally – and let’s face it, in a sea of pretty quotes, my crazy is naturally scroll-stopping!

The crazy photos of me acting up.

The scary / crazy filters that only I seem to find. The ones that have me laughing at my own jokes.

I’m bringing my unique view on #SoulFirst marketing for Spiritual entrepreneurs.

I’m bringing MAKING A STAND for doingit OUR way!

I’m BRINGING my personality.

There’s nothing wrong with strategy. Especially when you get an aligned nudge to try a strategy – just like I did with Instagram and the course I took.

And it’s an amazing course and totally didn’t try to ‘make’ me go all #InstaPretty – that was all my doing!

Check out iamsambearfoot on Instagram if you want to grow your strategy.

And I’ve said it before, but following a strategy for me is like cooking from a recipe.

I take inspiration, add new things, take out what I don’t want and make something amazing that’s truly unique.

Unless it’s baking – I stick to the measurements so my cake rises.

In this case that’s the part about #Hashtags and the growth strategy.

Without them my soul clients will never see my ‘beautiful’ creations 🙂

Follow me on instagram for all the fun! I’m thelauralucas 🙂

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Laura Lucas

I’m a former atheist scientist obsessed with logic who dug my faith and spiritual gifts out of my shadow and am now obsessed with receiving deep knowing about how the universe works and testing it like a scientist in the ‘lab’ that is my life!!

I help spiritual entrepreneurs step into their next-level calling and magnetise their soul clients 🙂
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